They say we don’t judge a book by its cover. A book has a cover and the cover serves one purpose, to give you an over view of what the book is all about. A cover is designed to give you a certain perspective of what to expect when you open up that book. A cover is supposed to make you judge the book and expectedly we always judge, either subconsciously or consciously. It’s human nature, it’s expected of us to have a perception towards, and an attitude concerning… we do it every day. Self righteous or carefully objective, you will end up doing it one way or another.
That said and done, you want to make a good impression. You want to perfect that façade. Because not everyone has the time to notice random/average. If anyone has the time at all, it’s probably because he is shopping for a book to read. And you book are not the only one on the shelf. We got big names seated by your side. Big authors, big titles, colorful bold designs and so on. You stand a chance alright. You have to have what it takes for someone to actually be willing to fish through the stacks to pick you. You have to somehow be recommended by someone. Otherwise it’s time to get creative and think.
Perfect your image, if you want to make a good impression. Even if it means going out of your way in order to do so. If to be heard is all you are after, you first need to get the attention of the prospective person. And we all need to be heard one way or another, in an interview etc. Otherwise whatever you have to say will fall on deaf ears. A good impression goes a long way; it’s up to you to sell yourself short after that.
We are all human beings, we may or may not notice it but we have judged numerous times basing on how someone appeared. That rugged guy by the street side talking to themselves might have been a professor with just a beautiful mind that deserved hats off, pens down recognition, but he did not get any of that. He got criticized by any “sane” person. Reason being ‘he was a mad person’, ‘he was a thief’ which might not have been the case. Case of which might have been he was just a dirty homeless person who probably needed medical attention.
We judge. We ridicule. Not because we want to, but because we are programmed by society to do so. Accept certain standards. We are not negative people; we just somehow tend to drift towards the negative side of the aspect when it comes to making impressions. So next time you go for an interview, a sales presentation or to close that deal. Have it at the back of your head that people judge. Don’t hesitate to polish up that impression. Impression is what you would think if you were in their shoes.